James Bridle is a writer, publisher and technologist. He makes things with books and the internet, and writes about what he does at http://booktwo.org.
The image depicts the progressive degradation of an image caused by applying every single Instagram filter in turn. I happen to believe that the filter process in apps like Instagram and now increasingly pervasive across digital photography is a semi-conscious process of legitimisation in time, engraining disposable images of the moment with a patina of memory and experience, in order to save and justify them.
The source image is a photograph of an architectural visualisation, part of my Render Ghosts
series i.e., it is already an unreal and imaginary projection of a possible future, which is worn away by our attempt to memorialise it, before it has even fully formed.