About The Show

The Photographers' Gallery has launched its new digital programme with Born in 1987: The Animated GIF, an exhibition devoted to this overlooked image format native to the web and the computer screen. The exhibition features over 40 GIF images by practitioners from a range of creative disciplines. For many, this was their first opportunity to experiment with the medium. The resulting GIFs range from the graphic to the photographic, the subtle to the psychedelic, and demonstrate a wide diversity of approaches which respond to the GIF's particular history and aesthetic qualities. The GIFs on this website are also viewable on The Wall, a 2.7 x 3m Sharp Video Wall located on the ground floor of our gallery in Ramillies Street, London. From 17th June, these works will be joined by a rotating selection of submissions from the public. Instructions on how to contribute can be found here. More information and images of The Wall can be found here.

The Gif Makers

submit a gif

As part of the exhibition: Born in 1987: The Animated GIF we are inviting the public to respond to their show by creating and submitting their own GIFs. 

We will be featuring the public submissions on this website, plus an edited selection will be shown on The Wall (a 2.7 x 3m screen) in the main foyer of The Photographers’ Gallery in the final weeks.

Because all GIFs featured on The Wall will be visible to both visitors to the building plus all passersby on Ramillies St through glass windows, your submissions will have to meet some editorial guidelines. For example, we won’t be able to exhibit GIFs on The Wall which are not suitable for a general audience, or GIFs which may have rapid flashing or changes in luminosity which may have a negative impact on members of the public with photosensitive epilepsy. As a guideline, no more than 3 rapid changes to the image per second should appear.

To submit your work, you will need to create a Tumblr Account, and upload your GIF. For us to discover it, you will need to TAG your gif with #bornin1987. Please note that Tumblr has a size restriction of 500px wide and under 1MB in size.